We recommend practicing these qualifying questions in a role play with colleagues so they don’t come off as an interrogation to your lead!
BANT is an acronym for a sales qualifying methodology used to determine the quality of the lead, which can then be used to prioritize leads based on their score. Here’s what BANT stands for:
B = Budget: Does the lead have a budget to afford what you’re offering?
A = Authority: Does the person you are talking to have the ability or authority to make a purchase?
N = Need: Do they have a need for your product or service?
T = Timing: Does the prospect have a critical need for your solution now?
Learn more about the BANT lead qualifying methodology with Tom.
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