🎯 SCHOLARSHIP GIVEAWAY HACK: Turn 1 Winner Into 100 Hot Leads
Here’s the genius strategy:
✅ Run a 3-7 day scholarship for your flagship program
✅ Pick ONE grand prize winner (choose strategically)
✅ Everyone else gets a “partial scholarship” = discount offer
✅ Follow up with mass email/retargeting ads
The psychology is perfect: People who entered WANT your services. When they don’t win the free version, they’re primed to buy the discounted version.
Result: Cheap, hot leads who convert at higher rates because they already raised their hand.
This is attraction marketing at its finest. Thoughts?
