The difference between leads is pretty straightforward. Hot leads are businesses and their decision-makers who are willing to make a purchase right away. Cold leads are people who may know about the product but have no interest in it. And in the middle, between these two opposites, are those who either can’t buy from you right now or have no desire to do so for some reason, hence their name warm leads.
Let’s beef up that skimpy understanding of ours with more information drawn from Belkins’ hands-on experience as a lead management agency.
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Text version:
https://belkins.io/blog/how-to-differ-cold-warm-hot-leads
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